Reading is one of the most liberating and fulfilling activities for human beings. For Ritika Singh, the CEO of Kontent Factory, reading was a lifeline in her childhood. As an army kid, she found herself surrounded by strict adherence to correct language. She confesses that while her tendency to read may have dissuaded her from making many friends at school, it gave her a long-lasting love affair with reading and writing. 

Is it destiny or innate talent that determines the impact you make in life? As a humble entrepreneur, Ritika thinks it’s the former. However, we respectfully disagree. The hard work and passion for writing started in her childhood further evolved as an invaluable skill when Ritika opened her company. 

Finding a mentor who recognized her true potential and passion for writing was the foundation for Ritika’s entrepreneurial journey. Ritika carries this legacy forward by mentoring young women because she lives by the art of giving back. According to Ritika, the greatest asset of a content creation and social media marketing firm is word of mouth. Her talent and credibility speak for themselves, and that’s what keeps her company busy with a steady flow of client projects despite the age of AI. 

From selling sarees and suits bought in Sarojini Nagar to running a successful content marketing company, Ritika Singh’s story is a lesson for all aspiring entrepreneurs and writers.

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Host: Ayushi Kaushik

Participants: Ayushi Kaushik, Harpreeya Walia.

Editor(s): Monali Sathe.

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