Do you remember the bliss of sitting under the shade of a tree with a book while everyone else plays during the games period? As avid readers, we all remember the contentment that comes from getting lost in stories. Most of the time, being a book lover and an introvert are highly congruent character traits. Stories are uncomplicated in the way that real people can never be.
The feeling of social isolation from Ritika’s childhood is juxtaposed by the warmth one can find within the pages of a book and the skills one can extract from it. It’s clear that reading, being a wordsmith, and creating content gave rise to Ritika’s journey as an entrepreneur.
Starting a content business from the ground up, especially as a homemaker, can seem nigh impossible. However, what most people don’t realize is that nothing’s really gonna happen if you keep waiting around for opportunities to come your way.
This PowerPod episode features Ritika Singh, the CEO of Kontent Factory. A “Sardarini” woman who slays in life due to her passion for reading and writing, which turned into a thriving business. She didn’t have an office, she didn’t even have many employees; she just had her writing skills. Her definition of success derives from the ability to make her own decisions and take control of the way she works. Ritika worked from home before it was normalized by the pandemic. It wasn’t easy; she had to constantly adjust and refigure her writing style according to the client, but it was all worth it.
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Host: Ayushi Kaushik
Participants: Ayushi Kaushik, Ritika Singh.
Editor(s): Monali Sathe.
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This episode is full of real talk and practical advice for women in business. Ritika keeps it honest. The world is moving fast. AI is everywhere. But in the middle of all this change, she reminds us of one thing. Stay human. Yes, learning matters. Adapting matters. But empathy, connection, and being true to yourself matter more. It’s inspiring. It’s grounded. And it’s exactly the kind of reminder we all need right now. Creativity, empathy, and strong connections will always be our biggest strengths.
She talks about why women must learn to sell. Not just products, but ideas, and even themselves. Selling is not about pushing people. It is about showing value and being confident in what you bring. For many women, this is hard. We are often told to stay quiet or not attract attention. But in business, standing out is key.
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This is your sign to stop chasing perfection and start chasing progress.
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