Ritika Singh on Courage, Confidence and Creating Kontent Factory

• Ritika Singh draws her confidence, strength, and clarity from challenges she faced in her early life.
• She entered the startup world with little but the determination and the desire to create a better future for herself and her children. 
• Through curiosity, mentorship, and constant growth, she built the Kontent Factory from scratch. 
• She now encourages others to unlearn limiting beliefs and honor their pace, reminding women to stay open and centered in every room they enter.

1. Can you share how your early life experiences shaped who you are today?

My early life taught me to develop a strong sense of self. I didn’t quite fit the image people expected of me but over time, I learned to appreciate the things that set me apart. I was curious, introspective, and drawn to ideas more than appearances. I wasn’t the loudest in the room, but I observed everything. Simply because I was very overweight.

My father was an avid reader, and our home was always filled with books. By the time I was a teenager, I had explored works by Plato, Aristotle, and Descartes. I might not have fully understood them then, but they planted the seeds of reflection and independent thinking. When I lost my father at 15, it was a turning point. It brought a quiet strength: one I didn’t broadcast, but carried with me.

In my younger years, I often avoided public spaces, unsure of how I’d be seen or judged because of my weight. But in my twenties, that began to change. I got married, became a mother to two wonderful children, and eventually started over after my divorce. That chapter was challenging, but it brought clarity. I began to understand that my value wasn’t tied to roles or appearances.

Through years of introspection, connection to literature, and a deeper sense of self-worth, I gradually reclaimed my voice. I’ve since built a life that reflects who I truly am, one rooted in authenticity.

2. How did you first identify the need or opportunity that led to the creation of the Kontent Factory?

There was no grand vision or eureka moment. My journey began during a financial crunch, with two kids and a deep need to survive. I took on anything that came my way. Then one day, someone casually asked if I could write content. I said yes, purely because it meant income. That moment quietly sparked what would become my career. 

Five years later, once I was more financially stable, I had space to reflect. That’s when I realized I wasn’t just doing this to get by anymore—I actually loved content creation. The work that started out of necessity had grown into a passion.

The real turning point came when a mentor, who had seen me immerse myself in startup work, handed me a gift: a name, a logo, and a website. That became the Kontent Factory. He reminded me that I already had everything I needed to create something meaningful. That moment changed everything. 

3. If you could go back and change one decision in your career, what would it be and why?

I once turned down a major client because I doubted myself. Looking back, I see how valuable that opportunity could have been. It taught me the importance of backing myself fully and saying yes even before I feel ready.

That moment shaped how we now approach new clients and projects. My mentor always believed in jumping in and figuring it out along the way. I now see how accurate that is. Confidence often comes after the leap.

4. You’ve been an active mentor to women and university students. Throughout your mentorship journey, what’s the most unexpected lesson you’ve learned from a mentee?

One of the most surprising lessons I’ve learned is that it is very important for a mentee to be coachable. As I work with startup founders, I’ve seen many pitches from confident entrepreneurs who think they have the next big thing. While ambition is important, what truly matters is their openness to feedback.

The truth is, no one, not even Elon Musk, knows for sure what will succeed. When a mentee refuses feedback or insists they’re the only one doing something, it’s a red flag. If they’re not open-minded, I mentally check out. Coachability can make or break a founder—it’s a lesson I’ve learned from firsthand experience.

5. What’s something you’ve unlearned recently—either in your personal life or business?

I’ve unlearned the need to push through everything. I now value knowing when to pause. For a long time, I believed success required constant effort. Today, I see the value in choosing what aligns with me.

Letting go of certain paths is not failure; it is clarity. I no longer chase perfection. I give myself the same grace I offer others. That shift brought peace and helped me lead from a more grounded place. I’ve realized that the rest can be revolutionary.

6. What are some challenges in the industry today that young women should be prepared to face as they become entrepreneurs? And what skills do you consider to be fundamental for them?

Many young women face the challenge of not being seen or heard. I have been in rooms where my input was overlooked simply because I was the only woman. While that was frustrating, it also sharpened my focus and strengthened my resolve.

To truly thrive, commit to lifelong learning. No matter what field you’re in, stay informed. I regularly attend workshops to keep up with emerging trends, and I make a point to read beyond my industry. It helps me build a broader perspective and a stronger worldview.

Surround yourself with people who uplift and support you. The people in your circle can have a huge impact on your confidence and growth. And most importantly, protect your energy and your self-respect. These are two of your most valuable assets.

7. How do you navigate situations where a client’s vision doesn’t align with what you know will work strategically?

We believe in clear communication. When a client’s direction doesn’t align with our approach, we make sure to document it. If the gap is too wide to bridge, we’re honest about it and we’re willing to step away. It’s better for everyone in the long run.

Digital success takes time and steady effort. That’s why we always walk clients through the full scope of what’s involved so expectations stay grounded and realistic. In the past, we sometimes took on projects for visibility. But now, we only say yes when there’s true alignment. That protects both our team’s integrity and the client’s goals.

With clients who trust us, I’ll occasionally say, “Let me handle it. If it doesn’t work, you owe me nothing.” That kind of confidence, rooted in experience and trust, has served us and our clients very well.

8. What’s one book you’d recommend to young entrepreneurs or anyone getting into digital branding?

I always encourage people to read widely. Fiction, philosophy, and history all offer valuable insights into human nature. Understanding people is at the heart of great branding. Classic novels, in particular, can sharpen your instincts and deepen your empathy.

One book that left a lasting impression on me is The Kite Runner by Khaled Hosseini. Its depth and emotional power moved me. The line “For you, a thousand times over” still echoes in my mind. That kind of raw, genuine emotion is what great storytelling is all about.

For content creators, I also recommend exploring books on emotional marketing. They’re incredibly useful for learning how to translate feeling into strategy. After all, storytelling is data with a soul–and both parts matter.

Ritika Singh proves that success is possible with resilience, self-trust, and bold reinvention. She built her company after major life shifts and continues to lead with honesty and strength. Her story reminds us that success looks different for everyone and that power often grows in the quiet moments of choosing ourselves again and again.