Brand Activism and Authentic Solidarity

The Rise of Socially Conscious Consumers Driving Change with Purpose and Accountability In these polarizing times, many consumers are voting with their wallets, in favor of brands that are striving to make the world a better place. People are generally more willing to buy from—and invest in—companies that take a stand on social issues, whether by showing support for women’s rights, joining the rallying cry against racial injustice, or fighting climate change. Similarly, before investing in or supporting nonprofits and …

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